If you’re wondering whether you should use double opt-in in your list building efforts, I’ll try and help you make a decision.
Double opt-in is a mechanism where after a new contact subscribes, they are sent an email to confirm their subscription. This ensures that no-one can be subscribed to a list without their knowledge.
I was waiting at a bar once to collect a round of drinks.
Without any preamble, the stranger stood at my shoulder turned to me and said “have you farted?”
“No, I have not.”
His face was utterly incredulous as he retorted “what, NEVER?” and walked away.
I share that with you for no reason other than I was going to open with “have you ever had a great idea?” and that memory suddenly surfaced.